WWE Night of Champions airs live this Sunday on the WWE Network. The event will mark Sting’s first pay-per-view match since WrestleMania 31 as he takes on WWE champion Seth Rollins. WWE officials hope the special attraction will have an impact on Night of Champions’ business.
Historically, Night of Champions has been the lowest-performing pay-per-view of the third quarter in terms of buyrate. Averaging just 147,600 buys since its debut in 2008, the event brings in 20% less buys than July’s Battleground pay-per-view, and 51% fewer than the iconic SummerSlam in August.
| Year | Main Event | Buyrate |
|---|---|---|
| 2008 | Triple H vs. John Cena | 273,000 |
| 2009 | Jeff Hardy vs. CM Punk | 267,000 |
| 2010 | Randy Orton vs. Sheamus vs. Wade Barrett vs. Edge vs. John Cena vs. Chris Jericho | 169,000 |
| 2011 | Triple H vs. CM Punk | 161,000 |
| 2012 | CM Punk vs. John Cena | 189,000 |
| 2013 | Randy Orton vs. Daniel Bryan | 175,000 |
| 2014 | John Cena vs. Brock Lesnar | 48,000 (WWE Network Era) |
Sting’s presence on the pay-per-view should add a jolt to the traditionally lukewarm event. It’s worth noting, that since offering pay-per-views free of charge for monthly subscribers of the WWE Network, buyrates will be significantly lower. But a successful outing can still be measured by a potential jump in paid WWE Network subscribers interested to see Sting chase the WWE World Heavyweight Championship.
Sting has already proven to be a ratings and pay-per-view draw in his short time with WWE. His presence in a top-tier match on WrestleMania 31 helped the event become the most watched WrestleMania in history as the WWE Network surpassed 1.3 million subscribers in addition to 259,000 buys on pay-per-view. According to WWE, this represented a 97% increase from the year prior and a 27% increase since the beginning of 2015.
Source : http://www.forbes.com/sites/alfredkonuwa/2015/09/18/wwe-night-of-champions-2015-will-sting-add-interest-to-sundays-pay-per-view/
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